All six of the Scotlanders travelled to Dundee with the aim of promoting Dundee, Broughty Ferry and Angus to a national and international audience. During the weekend each blogger covered a theme and travelled around Dundee and the surrounding areas, just about finding time to meet for breakfast and in the evening with busy itineraries in between.
Read on here for the full campaign report Dundee Case Study3.
Client: Dundee. One City, Many Discoveries
Category: Promotional Campaign
Date: March 2015