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The Scotlanders Head to the Isles

Teaming up with Caledonian Macbrayne, the ferry provider for Scotland’s stunning western islands, the Scotlanders simultaneously charged around numerous islands over the course of a weekend, united by our hashtag. Producing loads of content in the form of beach imagery, ancient ruins, world class seafood and jaw-dropping landscapes we broke all sorts of records to reach over 4 million impressions on Twitter – broadcasting to an audience of 1.2 million. Skye, Mull, Iona, Barra, Colonsay, Bute, Eigg, Muck, Rum….all uniquely brilliant and all showcased in one intense weekend of island admiration.
Here are the full Twitter stats from the campaign – #Isleathon.

Client: Calmac

Category: Promotional Campaign

Date: September 2015