Doune Castle

Going on a Jacobite-themed Historic Trail Around Scotland

The Scotlanders embarked on an adventure across all Jacobite sites part of the Jacobite Route that Historic Environment Scotland, the National Trust for Scotland, the National Museums of Scotland and Holyroodhouse Palace have created. The challenge included visiting all the properties during a weekend. The aim of the campaign was to encourage social media users and Scotlanders fans to venture out and explore all the places linked to Bonnie Prince Charlie and the Jacobites.

Read on here for the full story of this epic campaign, one of our most fun and successful to date Jacobite Trailblazer Challenge.

Client: National Trust, Historic Scotland, National Museums Scotland and Hollyrood House

Category: Social Media Campaign

Date: June 2017