Five Scotlanders joined a number of Scottish tourism experts on a press trip to Linlithgow which was organised by Emma Chalmers, the owner of local tour company Mary’s Meanders. The purpose of the trip was to showcase Emma’s tours and Linlithgow as a Scottish tourism destination. On the day the group participated in a walking tour, a canal boat trip with the Linlithgow Union Canal Society and a lunch with Outlander themed musical entertainment.
The group had free time to explore the town and local area in the afternoon. Read on for the full report of the campaign – Linlithgow-Case-Study-Final.
Client: Mary’s Meanders
Category: Tour Promotion
Date: February 2015