The Scotlanders Take on the Outlander Challenge!

In the most successful Scotlanders campaign to date, we took on the challenge of visiting every Outlander filming location from seasons 1 and 2 of the hit show…in one weekend. Backed by our partners VisitScotland, 3 pairs of Scotlanders stormed around the country to clock up around 30 sites in just two days. Over 3 million people joined us across social media on the weekend itself – and over 10 million were reached over the entire promotional period.

You can read the full statistical report of the campaign’s impact here.

Client: VisitScotland

Category: Digital Content and Social Campaign

Date: August/September 2017